How do I brand me?
I just started working with a print and graphic designer in coming up with a logo and style for my personal brand. It’s been an interesting process trying to decide what I want to represent me.
I love helping people. I always have. I am pursuing a degree in elementary education so I can help shape young minds. “How can I help you?” is my message, my mantra, my goal; but it’s also me.
I started out sitting down with my designer and talking about my design ideas as well as what I do and how I want to be represented. This was actually a pretty difficult task because we’re not trying to figure out how to sell a product. We’re trying to figure out how to sell me.
Design ideas were also difficult because I love color. I also love simplicity. I needed something professional because I look so young but something that gives a hint of my youth and energy. We were really only able to decide that I wanted more of a font logo than a graphic one.
After receiving some first round logo ideas using my name and initials, I realized that it’s not really about me but more about what I can and want to do. I don’t want Sharon Bowerman featured but how Sharon Bowerman can help you.
So many people are only looking out for themselves or their families. So few actually put others first. I think it’s surprising and refreshing to boldly see someone asking “How can I help YOU?” I want to make sure people actually believe it.
Do you know me? What do you think of when you think of me? or see me? I’d love some ideas and suggestions so leave a comment below or follow me on twitter here.